Saty+Pratha shoot ‘Uncommon Thread’ campaign for Uniqlo

Saty+Pratha shoot Uniqlo Canada’s launch campaign. Working with Leo Burnett, the campaign does a brilliant job of giving the iconic Japanese company a local feel with this diverse and inclusive casting of 20 models, all set against familiar Toronto landmarks. Toting slogans such as ‘Uncommon Is What We Share’, and ‘Together but Not the Same’, the campaign works to celebrate the city’s diversity and unique beauty.