Arthouse Produces Indigo’s 25th Anniversary Campaign, Life, On Purpose—Shot by Hollie Fernando

In celebration of its 25th anniversary, Canada’s most iconic bookstore, Indigo, presents Life, On Purpose. The campaign naturally revolves around two genre-defying, boundary-breaking Canadian women in literature—Margaret Atwood and Rupi Kaur. Photographed by Hollie Fernando and produced by Arthouse. 

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